BANT | Budget Authority Need Timing
These leads are through a content syndication program via email or telemarketing. Interest has been expressed and have opted in to receive a piece of content: White Paper, Case Study, etc.
Once interest has been established we then follow up with the prospect further qualify. This is done by asking 4 custom questions addressing each part of the BANT.
A BANT lead is then passed onto our quality assurance team to ensure accuracy.
92% of customer interactions happen over the phone. These interactions don’t just happen during the purchasing phase — they take place throughout the customer journey (Source: Salesforce).
Nurtured B2B leads are 20% more likely to make a purchase. B2B leads require numerous touches to advance them through the funnel (Source: HubSpot).
Of B2B buyers now twist and turn through the sales funnel, looping back and repeating at least one or more task in the buyer’s journey. (CMO, 2019)
A lead that has expressed interest will consent via email or a call to receive your asset.
We engage your prospect with some custom follow up questions to further qualify.
Each lead is passed through our rigorous QA team to maximize the lead acceptance rate.
Have you questions answered by contacting us today.