Category: Advertising
Identity Resolution Demystified: What is Identity Resolution?
A clear picture of the target audience is the most vital and valuable information for brands. Brands can implement more effective data-driven campaigns to the target audience when they know what entices consumers to their purchasing behavior. However, it is a fact that most consumers nowadays use a variety of devices and channels to access…
Identity Resolution Demystified: First v Third-Party Cookies
Why every time a user revisits a website and isn’t required to sign in again or why does a user see an ad he/she watched on one website on another website? Yes, you guessed it right. Cookies are here playing a role because cookies enable sites to track the behaviors of online consumers. Thus, they…
Hashed Email: The Key To Demystify Identity Resolution
Do you think that email addresses are simply for sending and receiving digital messages? Then you need to think about it again because email addresses are much more than that. How so? Because they perform so many functions for consumers. For example, they use email addresses to access social media accounts, streaming services, make online…
Identity Resolution Demystified with the Data Match Rate
Information gives you a lot of power especially when you know how to use it. Similarly, the data match rate also makes you powerful. So, what is this data match rate? Let’s dive deep to find out. What is the data match rate? A percentage of users from a file or an audience segment that…
Identity Resolution Demystified: What is an Identity Graph?
Modern marketing teams direct their efforts to achieve goals like high engagement, high conversion rates, and high return on investment. Identity resolution is the technique that plays a vital role in attaining those goals. This technique is getting more and more attractive because it enables brands to get a 360-degree view of their audience and…