HQL | Highly Qualified Leads
These leads have passed through a content syndication program via email or telemarketing. Interest has been expressed and have opted in to receive a piece of content: White Paper, Case Study, etc.
Once interest has been established we then follow up with the prospect further qualify. This is done by asking some custom questions.
A highly qualified lead is then passed onto our quality assurance team to ensure accuracy.
Of B2B marketers credit email as the most effective distribution channel for demand gen efforts. (Content Marketing Institute, 2018)
Of business decision makers prefer to get company information in a series of content marketing methods, like articles and blog posts, versus through advertising. (B2B PR Sense Blog)
Marketers see an average of 760% increase in revenue from customized, segmented email campaigns. (CampaignMonitor, 2017)
A lead that has expressed interest will consent via email or a call to receive your asset.
We engage your prospect with some custom follow up questions to further qualify.
Each lead is passed through our rigorous QA team to maximize the lead acceptance rate.
Have you questions answered by contacting us today.