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- Video Marketing
A recent study by Forbes showed that about 75% of business executives prefer to watch work-related videos on business websites than to watch such...
As of today, most businesses are unaware of what B2B lead generation entails. They tend to focus much on the benefits associated with improving...
Marketing of products and services has taken a whole new look. Thanks to the advance in technology and also the availability of social platforms....
In the recent past, businesses have been evolving. The famous high tech B2B sales have been born out of this. These are simply business...
We are surrounded by content which makes it difficult to see the difference between different brands. Content from different companies in the same field...
Nothing can kill your spirit like sending sales email and they remain unopened. It is a sign that your email campaign is not working....
Prior to the advent of the internet, most marketing campaigns relied on old ways of advertising such as magazines, papers, and television. Nowadays, everything...
When there is a lack of communication between the sales and marketing departments of your company, it might lead to serious loss as a...
The issue of account-based marketing has resulted in a heated debate among business people. The debate has been all about how successful this method...