MQL | Marketing Qualified Leads
These leads are through a content syndication program via email or telemarketing. Interest has been expressed and have opted in to receive a piece of content: White Paper, Case Study, etc.
Once the lead has given consent we send an email to download the asset and another to thank them for their interest.
Of B2B marketers credit email as the most effective distribution channel for demand gen efforts. (Content Marketing Institute, 2018)
Of business decision makers prefer to get company information in a series of content marketing methods, like articles and blog posts, versus through advertising. (B2B PR Sense Blog)
Marketers see an average of 760% increase in revenue from customized, segmented email campaigns. (CampaignMonitor, 2017)
We segment our list of professionals that span all industries in all major regions across the globe.
We either design a landing page matching your brand to mimic the feel of your company. This will ensure maximum opt-ins for your asset.
A lead that has expressed interest will consent via email or a call to receive your asset.
Each lead is passed through our rigorous QA team to maximize the lead acceptance rate.
Have you questions answered by contacting us today.